9/29 Type HW

_ Old Style
– based on handwriting
– contrast between thick and thin strokes is more pronounced
– slight diagonal stress
Bembo, Caslon, Garamond, Jenson, Palatino

_Modern
– extreme contrast between thick and thin strokes
– flat unbracketed serifs
– hairline serifs
Bodoni, Bauer Bodoni, Walbaum, Didot, and Computer Modern

_ Slab Serif
– mono weight
– square ended serifs
– no stress
Serifa, Rockwell, Memphis Clarendon, New Century Schoolbook

_ Sans Serif
- comes from the Latin word "sine”
does not have the small features called "serifs"
Sans-serif letter forms can be found in Latin, Etruscan, and Greek inscriptions
Futura, Foilio, Gotham, Avant Garde,Gill Sans

_ Script
-based upon the varied and often fluid stroke created by handwriting
-original form are generated by a quill or metal nib of a pen
-similar to cursive writing and looser, more casual scripts
Abetka, Balmoral, Caliban™ Regular, Contact Pro, Freestyle Script SB
_ Blackletter
-from approximately 1150 to well into the 17th century.
-tall, narrow letters, as compared to their Carolingian counterparts
-ascenders (in letters such as b, d, h) are vertical and often end in sharp finials
Schwabacher, Fraktur, Cursiva, Hybrida, Donatus-Kalender

_ Grunge
-most recent typographic wave
-looks “dirty” or “grungy
-san serif
Andreas Lindkvist, GemFonts, ShyWedge, Harold Lohner, Iconian Fonts


Akzidenz-Grotesk
-sans serif Grotesque or Grotesk
-Designer: Günter Gerhard Lange
-released by the H. Berthold AG type foundry in 1898 under the name Accidenz-Grotesk
-Roman, italic, bold, condensed, extended